George R. Milne

George R. Milne, PhD is the  Edward D. Shirley ’78 Endowed Professor of Marketing and Associate Dean for Research and Doctoral Programs at the Isenberg School of Management, University of Massachusetts Amherst.   Professor Milne has authored more than 180 journal articles, books, chapters, and conference papers on topics that include consumer privacy protection, interactive marketing, mindfulness, consumer behavior, and public policy.  Outlets for this research include:  Journal of Marketing, Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Academy of Marketing Science, Journal of Consumer Affairs, Journal of Interactive Marketing, Journal of Advertising, Marketing Letters, Industrial Marketing Management, Journal of Business Research and others. In 2019 he and his coauthors received the  Thomas C. Kinnear Award for Outstanding Article in Journal of Public Policy and Marketing (Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being).    In 2012, he was awarded the Robert B. Clarke Outstanding Educator Award.  He has received the Isenberg outstanding researcher award for the years 2016-17 and 2008-9.  He was awarded  the outstanding college teaching award in 1993-4.   Professor Milne has over 30 years of teaching experience in marketing research, internet marketing, and marketing management in both live and online formats and with graduate and undergraduate students.

Educational Interests: Mindful Doctoral Education

Research Interests: Mindful Consumption