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Session Description: 

Consumers continue to suffer from mindless consumption, whether addiction, debt or other harms to well-being. While marketing research has begun to examine mindfulness as a benefit for consumer well-being, our aim here is to a) improve the quality of this research and b) enhance its impact in the classroom and marketplace. Our panelists include marketing researchers and educators who have both published research to further the theoretical understanding of mindfulness and applied techniques to educate and impact both students and consumers. Our interactive format will engage attendees to connect in breakout groups to learn, share, and adopt mindfulness as a research construct and applied tool for marketing research and education.

Session Co-chairs:

Ellen Campos Sousa, Gardner-Webb University

Steven S. Chan, Independent Researcher

Panelists:

Shalini Bahl, Mindfulness teacher, Know Your Mind Training

George R. Milne, University of Massachusetts Amherst

Kelly Moore, Duquesne University

Amy Watson, Valdosta State University

Key papers in our collaborative work:

Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being (Bahl et al. 2016). Receipt of the 2019 Thomas C. Kinnear Award.

Social Media & Mindfulness: From the Fear of Missing Out (FOMO) to the Joy of Missing Out (JOMO) (Chan et al. 2022).